During this year’s 5th Africa MICE Summit, there will be a strong focus on how the meetings and events industry can drive the AfCFTA agreement to stimulate trade and investment in Africa.The Africa MICE Summit is a leading platform for the growth and development of the business events industry in Africa. The Summit showcases sustainable innovations, technology solutions, industry development programmes as well as investment and partnership opportunities in the meetings and events industry in Africa. Within the Africa Continental Free Trade Agreement (AfCFTA), there are abundant opportunities for MICE tourism and to conceptualise the harmonisation of Africa’s recovery initiatives so as to spur trade and business within and toward the continent. Africa MICE Summit will also host the MICE Leaders Forum and Africa MICE Expo. The MICE Leaders Forum is specifically designed to mentor students and young professionals in the tourism, MICE and hospitality sector in Africa. You can’t afford to miss the Africa MICE Expo which brings together all MICE industry stakeholders!
During this year’s 5th Africa MICE Summit, the organisers leverage their platform to have a robust intercontinental dialogue on the meetings and events industry that seeks to drive the AfCFTA agreement and promote trade and investment in Africa.
The event will be held on 8th and 9th September, 2022 at the Intercontinental Hotel, Lusaka, Zambia.