dmg Events announces Dubai World Trade Centre partnership and new portfolio of food and hospitality events | The Planner

dmg Events has signed a joint venture agreement with KAOUN International, the newly incorporated event organising company of the Dubai World Trade Centre (DWTC), in order to develop an international portfolio in the food and hospitality sectors.

A new Saudi show for 2023

KAOUN International benefits from DWTC’s legacy of organising industry-leading events that have helped establish not just the UAE but also the Middle East region as a top destination for major international business events. Its portfolio includes over 20 business and consumer events, which span sectors such as technology, food and hospitality, sustainability, broadcast and satellite, automotive, talent development and leisure marine.

As its first international market expansion, the new joint venture will launch The Saudi Food & Beverage Show & The Saudi Food Manufacturing Show in Riyadh from 20-22 June 2023. The inaugural event will be affiliated to GULFOOD Global, the world’s largest go-to event brand trusted by the global F&B industry.

The 2023 Hotel Show Saudi Arabia will be rebranded to include the broader hospitality, HORECA and interiors markets. dmg’s existing food and hotel events in South Africa will also move under the new joint venture.

A perfect partnership

dmg President Matt Denton said, “The dmg & KAOUN International partnership combines market leading food and beverage industry events with international infrastructure and an existing hotel and hospitality portfolio. Having grown our regional and international operations significantly in recent years, dmg clearly shares KAOUN International’s view of high-growth opportunities in the region.”

“Our market leading events have become centres of excellence in the food, hotel and hospitality markets and will continue to act as the gateway to the wider region,” he added.

KAOUN International CEO Trixie LohMirmand concurred, “Developing new markets and providing access for our global food and beverage business community to emerging growth markets is our collective focus. Working together, dmg & KAOUN International will leverage our existing complementary experience, networks and brands to create a synergistic portfolio of food, hotel and hospitality events that offer far greater opportunities within targeted geographies.”

KAOUN International CEO Trixie LohMirmand and dmg President Matt Denton
KAOUN International CEO Trixie LohMirmand and dmg President Matt Denton

dmg Events and KAOUN International intend to collectively create more value for their customers by providing them with a reliable global partner bringing its proven level of expertise and professionalism to a host of new and emerging markets.