Barmotion expands to a new market | The Planner

Always looking to the future, Barmotion has opened a new branch in the UK. Meetings catches up with founder Alexia Swart to find out more about this expansion and what it means for her loyal client base in South Africa.

Getting your corporate brand into the right hands is not easy, but that’s the service Barmotion provides for its clients – quite literally. Barmotion’s fully customisable mobile bar solution serves delicious, branded drinks and eats directly to your client base when attending business events. It’s a sure way to draw a crowd (and therefore eyes and leads), which is probably why Alexia refers to her team as ‘rockstars’.

Alexia is understandably proud of the company, which she founded in Johannesburg over 12 years ago and has grown to supply trade shows, conferences, activations and launches around the country. More recently, she has taken the bold step of opening a branch in the UK.

A Proudly South African brand

She says, “Barmotion is a proudly South African brand, and our roots will always remain firmly here. But thanks to our amazing team and clients, we’ve been able to grow into a global business and take our rockstar hospitality and branding solution to a wider market this year.

“Thanks to our amazing team and clients, we’ve been able to grow into a global business and take our rockstar hospitality and branding solution to a wider market.”

“While our UK branch doesn’t yet match our local operations and range, we’re proud of what we have been able to achieve so far. And thanks to the reputation we have built up here at home, we’ve found UK corporates are very welcoming and receptive to what we have to offer.”

The expansion has not impacted Barmotion’s local operations, and its delectable offering of both indulgent and health-conscious drinks and eats – from gelato to sushi and coffees to smoothies – is still available to its same exacting standards and friendly level of service as before.

“From a local client point of view, nothing has changed except that we are gaining new experiences and ideas by entering a new market, which we believe can only be of benefit to us all,” adds Alexia.

What Barmotion’s clients have to say

“MiX Telematics has worked with Barmotion on a number of our events over the years and our experience with them has been nothing short of fantastic! The team is very professional and offers excellent service, as well as recommendations to elevate your event. They go the extra mile to make every event a great success. We would definitely recommend the Barmotion team for any of your event needs.”MiX Telematics (SA)

“The Barmotion team have been extremely helpful from the get-go. Keeping us in the loop through every stage and creating an incredible bar – we couldn’t recommend them enough. We chose the popcorn bar and the smell attracted everyone in the room to our exhibition stand.”Enhanced (UK)

“Barmotion is one of the most professional and efficient service providers I’ve had the pleasure of working with. Their service delivery, friendly staff, delicious offering and willingness to always go above and beyond is honestly unmatched. Barmotion is the epitome of excellence.”Ankole Brand Communications (SA)

“We had the pleasure of opening our new flagship store in London with Barmotion. Everything worked well. Very good and professional service and very nice staff. I definitely can recommend it! :-)”Victorinox (UK)

“My only feedback is… Barmotion’s standard of service remains top-notch.”Shanghai Events (SA)

“It was a pleasure working with Lex and her team! The coffee, drink selection and branding were excellent – we couldn’t be happier! Barmotion are significantly more affordable than competitors and offer the same, if not more, at a lower rate. We will definitely use their service for our events again!”SportsProMedia (UK)

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