ILTM Africa 2023 promises 88% new buyers | The Planner

ILTM Africa 2023 will take place in Kirstenbosch National Botanical Gardens, Cape Town from 31 March to 02 April, where it will bring together buyers from around the world, including Brazil, Canada, Finland, Israel, Nigeria, Singapore, Spain the United Arab Emirates and more. Leading luxury travel buyers Virtuoso and Select will be among them, and an impressive 88% of buyers will be new to the show.

International Luxury Travel Market (ILTM) Africa is an exclusive annual event showcasing a curated selection of luxury travel and tourism providers in Africa to buyers from across the world. It is an invitation-only event and provides opportunities for leaders in the industry to network, expand their knowledge, gain insight and discover new business.

Megan De Jager, RX Africa Portfolio Director: Travel, Tourism & Marketing, says, “ILTM Africa has gone back its roots. We are focussing on our core mission: to be a niche, boutique, invite only event where luxury tourism players can connect and exchange ideas. Our intimate event has incredible things planned for you alongside quality meetings – we cannot wait to share these with you!”

ILTM Africa’s exciting 2023 lineup

The itinerary will include activities such as a picnic lunch in the Kirstenbosch Sculpture Gardens, chocolate tasting with Hippolytas chocolates, high tea at the Mount Nelson and a visit to The Vineyard Hotel in Newlands. An exclusive networking event powered by Shimansky and Zeitz MOCAA will also take place at the exclusive Zeitz MOCAA. Delegates will also be spoiled with beautiful gift bags supplied by The Joinery and exciting surprises organised by ILTM Africa.

Almost 20% of the confirmed buyers are interested in the LGBTQ+ travel category.

Another key feature of the event will be the speakers on luxury travel trends and LGBTQ+ travel. Almost 20% of the confirmed buyers are interested in the LGBTQ+ travel category while there is also interest in Golf Tourism from buyers in seven countries, including Singapore and Germany.

Cape Town Mayor Geordin Hill-Lewis says, “We are excited about the dramatic increase in new buyers, making up 88% of participants at ILTM this year. The event programme showcases some of the best Cape Town has to offer. To everyone coming to ILTM Africa this year – enjoy one of the great cities of the world, we love welcoming you again.”

Megan adds, “We’re so excited to be able to put together an amazing itinerary for delegates and media in the Host City of Cape Town. A special thank you as well to MLT Car Hire who will drive our hosted media to a range of attractions to showcase our beautiful region.”