The programme for the 2024 WTM Africa announced | The Planner

As a highlight of Africa Travel Week 2024, the programme for the 10th edition of the WTM Africa has just been announced.

The programme for this year’s event features favourites such as the ever-popular speed networking event together with the Responsible Tourism Awards. However, there are new not-to-be-missed occasions that you need to put onto your itinerary for your visit to WTM Africa.

Brain Box

The Brain Box is a workshop-style space where industry professionals are able to engage in meaningful and thought-provoking discussions with global players about challenges (and possible solutions to these) that they are encountering in the industry.

Sustainability Village

This is a hub where industry professionals are brought together with local artisans, crafters and thought leaders to underscore responsible tourism in action.

Tourism Investment Forum Africa

A partnership has been formed with Tourism Investment Forum Africa (TIFA) which runs alongside the WTM. This event proactively positions Africa as a go-to hub for investment. TIFA looks to promote tourism – together with related economic sectors – between Africa and the rest of the world.

Dedicated Chines buyer programme

A dedicated Chinese buyer programme and content sessions at the WTM explore this sector of the market and how industry players are able to take full advantage of this growing niche.

Says Megan De Jager, Portfolio Director – Travel, Tourism at RX Africa.:

Megan De Jager

“The tourism landscape in 2024 is characterised by growth and optimism, setting the tone for Africa Travel Week. It’s a big year for our industry and a significant milestone in our legacy.
“As part of Africa Travel Week, interest and enthusiasm for WTM Africa remains unwavering and we are dedicated to ensuring that it lives up to its prominent reputation.
“Our mission continues to deliver an exceptional experience and high-value opportunities resulting in a tangible return on investment long after the show has ended.”