The meetings and events industry is evolving at lightning speed, and it’s time for bold ideas, transformative leadership, and future-focused strategies to take centre stage. That’s why we at [Your Brand/Publication] are thrilled to announce our partnership with the upcoming Festival of Eventing, taking place 8–9 August 2025 at Century City Conference Centre in Cape Town.
This isn’t just another conference or expo – the Festival of Eventing is a movement designed to reimagine what African events can be. It’s curated for changemakers, by changemakers, bringing together the continent’s brightest minds, innovators, and leaders under one roof to build a thriving future for the MICE sector.
Early Bird Registrations Now Open
Registrations for FOE2025 are officially open, with Early Bird discounts offering R1,000 off your delegate pass if you book before 30 June 2025. Don’t miss out on this opportunity to immerse yourself in an experience that will inform, inspire, and invigorate your professional journey.
Why You Should Be There
Whether you’re an event organiser, supplier, venue, strategist, marketer, or service provider, FOE2025 is the ultimate knowledge-sharing and networking platform to help you stay ahead of the curve. Here’s what you can expect:
✅ Network with over 999 industry peers including organisers, suppliers, creatives, strategists, and visionaries
✅ Meet 100+ top service providers who are redefining the events landscape in Africa
✅ Gain insights from 75+ bold and brilliant speakers sharing their expertise, strategies, and success stories
✅ Participate in 6 leadership sessions and 12 powerful masterclasses, covering everything from big-picture strategy and operational best practice to the latest in event technology and AI-driven solutions
What Awaits You at FOE2025
This year’s festival promises a dynamic blend of business, creativity, and connection through:
🌅 Sunrise mixers to spark soulful industry conversations
🎓 Masterclasses filled with practical takeaways and “wow” moments
🌍 Global stories with voices shaping the future of events
🎉 Festival feasts, live demos, and interactive activations for immersive learning
🎭 A vibrant mash-up of community, creativity, and culture to fuel your inspiration
Key Themes That Matter
FOE2025 is built around powerful themes shaping the African and global MICE sector:
🌟 Innovation and immersive experiences – creating events that engage all senses
💡 Event tech, AI, and phygital strategies – integrating digital and physical experiences seamlessly
🌍 Economic impact and sustainability – driving growth while supporting communities and the environment
💬 Women in leadership and workplace equity – empowering change across the industry
🎯 Experiential marketing, ROI, and audience growth – designing impactful events with measurable outcomes
Dive into Five Signature Circles
The Festival’s learning and networking are structured around five Signature Circles:
- The People Circle – building stronger teams and leadership capacity
- The Tech & Innovation Circle – exploring tools to supercharge events
- The Experiential Marketing Circle – designing unforgettable event journeys
- The Sustainability Circle – driving responsible growth and operations
- The Operations Circle – refining event logistics and delivery for excellence
Plus, expect keynote presentations, plenaries, and fireside chats designed to ignite your thinking and energise your strategy for the months ahead.
Ready to Take Action?
📥 Download the latest agenda to see the full line-up of speakers, sessions, and experiences.
📝 Register now to secure your Early Bird rate and save R1,000 on your delegate pass.
We can’t wait to see you in Cape Town for FOE2025, where Africa’s event leaders come together to shape the future.
Let’s go bold.
Let’s go Festival.
Let’s go FOE2025.
For more information and registration, visit https://festivalofeventing.com/
