The SANCB’s collaborative case study for Electra Mining Africa 2022 | The Planner

Electra Mining Africa is Southern Africa’s leading mining, electrical, automation, manufacturing, power, and transport trade show. For the last five decades, the event has supported the sustainable growth of mining industry brands by allowing them to create genuine connections with relevant stakeholders.

Collaboration with the South Africa National Convention Bureau (SANCB) added tremendous value to this year’s Electra Mining Africa. Having the Bureau’s endorsement alongside other respected industry partners added to the overall credibility of the event. The financial contribution made by the SANCB towards Electra Mining Africa helped promote the event across South Africa and internationally via email, social media, and an enhanced media campaign.

Download the case study here.

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