Industry professionals from across Africa came together this week to discuss how the continent is marketing and positioning itself to take advantage of business opportunities. Among this, digital strategies were high on the agenda.
Held on November 7, Niche Partners‘ Branding Africa online session saw participation from a range of industry experts, including The Planner Guru.
“Our mission is to work collectively across the continent to strengthen the brand visibility and connectivity of the African MICE sector,” said Londi Khumalo, Founder of Niche Partners and host of Branding Africa, post the session.
To set the scene for 2025, participants were asked to share their parting shots with the audience. The power of collaborations and the value of face-to-face interactions were identified as game-changing aspects for the way forward for the industry.
“We believe that partnering with aligned stakeholders will enable us to drive impactful brand visibility for MICE across Africa, and we look forward to exploring potential future collaboration opportunities!” Khumalo concluded.
Watch this informative session below:
