Alongside 2025 being the ‘Year of the Travel Maximiser’, Hilton has deemed this the ‘Year of the Meetings Maximiser’.
“The 2025 planner and their attendees are maximisers, seeking to make the most of in-person connection, their network and time together. As a global leader in hospitality, we at Hilton are proud to power authentic connections, fuelled by our world-class culture as a Great Place to Work,” commented Kelly Knowlen, the Vice President of Sales Engagement and Special Events for Hilton.
Kelly added that the 2025 Hilton Trends Report explores a variety of insights and new solutions to make meetings and events more welcoming – from the Gen-Z employee taking on their first post-grad full-time job to the Gen-X senior leader who has attended meetings and events for their entire career.
“The positive power – personally and professionally – of meetings and events is endless, from unlocking solutions to strengthening workplace culture to building greater team trust. Understanding what attendees need to feel welcomed, comfortable and supported is the key to making one moment in time have a lasting impact.”
Access the 2025 Hilton Trends Report at https://stories.hilton.com/2025eventtrends.
Image caption: Kelly Knowlen at Americas Leadership & Commercial Conference (ALCC) in Atlanta 2024 (image via Hilton)
