Attracting large numbers of visitors to your stand at an exhibition is a process.
Here are 5 Ways to maximise visitor numbers:
1.Try it out beforehand.
Setting up your exhibition stand in your workplace before the trade show will save time and give you a feel for the space you will occupy. You’ll soon see what you can include and what you’ll need to leave out.
2. Look professional.
Staff in branded tops can look neat and yet informal. Being relaxed but professional is key. Visitors don’t want to feel intimidated, if you’re suited and booted, it helps to drop the tie.
3. Get creative.
Experiment with lighting, sound and screens, electronic presentations and posters . Follow the same path as visitors around the stand so you see what they see – both from a distance and up close.Make sure there’s no visual overload.
4.Chat with the event organiser.
Make sure the event organiser understands your business nature and requirements. The placement of your stand at the venue may be critical to your target audience, so discuss your requirements with the organiser beforehand and negotiate the best possible location of your stand at a price you can afford.
5.Don’t forget to tell people.
Once you’ve created a great stand, don’t forget to tell people you’re going to be at a particular trade show. Upload banners on your website that contain an invitation to customers to come and visit you at your stand and send prospects and clients regular email updates in the week leading up to the show.
