Africa’s business events industry is gearing up for one of its most important gatherings of the year — Meetings Africa 2026, taking place from 24–25 February 2026, preceded by BONDay on 23 February, at the iconic Sandton Convention Centre in Johannesburg.
Celebrating its milestone 20th edition, Meetings Africa continues to position itself as the continent’s leading business events trade show, bringing together exhibitors, buyers, media, and industry leaders from across Africa and the globe. Under the theme “20 Years of Connecting Africa to the World,” the 2026 edition reflects not only the growth of the event itself, but also Africa’s rising influence in the global MICE sector.
For professionals within meetings, incentives, conferences and exhibitions, this is more than just another trade show — it is a strategic business platform where real partnerships are formed, ideas are exchanged, and future opportunities are unlocked. Meetings Africa provides direct access to international and local buyers, African associations, corporate planners, and decision-makers actively seeking destinations, suppliers, and solutions.
Why Meetings Africa Matters More Than Ever
The global business events landscape is evolving rapidly, and Africa is increasingly recognised as a sought-after destination for hosting impactful events. Meetings Africa plays a critical role in showcasing the continent’s diverse offering, from world-class venues and hospitality experiences to innovative service providers and emerging destinations.
For exhibitors, the event offers invaluable visibility and networking opportunities, while visitors gain access to industry insights, educational sessions, and meaningful connections. BONDay, the Business Opportunity Networking Day, sets the tone for the week by focusing on knowledge sharing, trends, and industry collaboration — a must-attend for professionals who want to stay ahead of the curve.
A Platform Built for Growth
Over the past two decades, Meetings Africa has become synonymous with collaboration and business growth. The event is designed to facilitate face-to-face engagement — still one of the most powerful drivers of trust and deal-making in the MICE sector. From matchmaking opportunities to networking events and thought-leadership sessions, delegates leave with more than contacts — they leave with tangible opportunities.
As South Africa continues to strengthen its position as a global meetings destination, Meetings Africa 2026 stands as a key opportunity for industry professionals to align with future trends, explore new partnerships, and be part of Africa’s business events evolution.
Register and Be Part of Africa’s Business Events Future
Whether you are a venue, destination marketer, service provider, buyer, or industry professional, Meetings Africa 2026 is where the continent connects with the world — and where your next opportunity could begin.
Register now and secure your place:
Register for Meetings Africa 2026
Online visitor applications close on 20 February 2026, so early registration is strongly encouraged.
Africa is ready to connect. The question is — will you be there?
