With just a few days to go, the anticipation is building as we prepare to welcome the industry to one of the most meaningful gatherings on the MICE calendar — the Women in MICE Breakfast.
Taking place on 15 April, this year’s breakfast marks more than just an event; it is a celebration of connection, collaboration, and the powerful role women continue to play in shaping the future of our industry. With a fully booked room and an incredible lineup of attendees, the energy leading up to the day is nothing short of inspiring.
At 4Mal Media and The Planner Guru, this event holds a very special place in our hearts. It represents a platform where stories are shared, achievements are recognised, and the industry comes together in a spirit of support and progress.
With Thanks To Our Partners
An event of this calibre is never created alone — it is brought to life through the passion, belief, and collaboration of incredible partners who stand alongside us in building something truly meaningful.
To each and every one of you, we extend our deepest gratitude.
Diamond Sponsor
Concept G Global
Platinum Sponsors
Event Assist
South African National Convention Bureau
Platinum Service Partners
Event Synthesis
STRONG PR, Marketing & Events
STRONG Event Décor
RX Africa & WTM Africa
CTICC
EPH Productions
Flock Eventing Platform
Elegant Experience
EXSA
Scan Display
Urbantonic
Prize Sponsors
Pullman Cape Town
Stormsriver Adventures
ANEW White River
Mount Sheba
Gift Sponsors
Barmotion
EXSA
African Gypsy
Your support is more than a contribution — it is a commitment to recognising and uplifting women in our industry. It allows us to create an experience that is not only memorable, but meaningful. You are part of something bigger, and we are incredibly proud to have you on this journey with us.
A Glimpse Into What’s to Come
While the breakfast itself promises to be a morning of inspiration, connection, and celebration, it also marks the official beginning of the 2026 Women in MICE journey.
Guests can look forward to the exciting reveal of this year’s awards theme — a concept rooted in legacy, influence, and the moments that shape careers and industries. Alongside this, we will be announcing our esteemed panel of judges, as well as the award categories that will honour excellence across the MICE sector.
For now, we’re keeping the details under wraps — but we promise, it will be worth the wait.
The Journey Begins
The breakfast is just the beginning. Nominations for the 2026 Women in MICE Awards will officially open on 15 April, inviting the industry to recognise the remarkable women making an impact.
This is your opportunity to celebrate leadership, innovation, and the individuals who continue to shape our industry’s future.
As we count down the final days, we do so with excitement, gratitude, and a deep sense of purpose.
We cannot wait to welcome you.
