Mothers are the target audience for the majority of marketing messages, given that they control most household purchasing decisions. Now the Power of Mom conference brings you experts in their field to help you with your marketing-to-moms strategies.
Exposure Marketing launched the Power of Mom conference in 2019; following on from its success, the team have announced the date for the 2nd Power of Mom conference on 25 March 2020.
“The first Power of Mom conference provided delegates with the opportunity to extend their minds to the infinite opportunities when marketing to moms, to network with like-minded brands, make new and beneficial connections, be exposed to the latest research, and to extend to new mom markets,” says the Conference Director, Projeni Pather.
The 2020 conference will again host a number of sessions with expert speakers, panel discussions with leading brands and marketing experts, and show delegates how powerful moms are in the retail space.
What makes this year different will be its focus on delivering more diverse content, such as:
- Unpacking what diversity marketing is, and how to successfully implement it;
- How to work with both solicited and unsolicited data;
- Learning about the power of language in motivating behavioural change – and how valuable it is to have authentic conversations with moms.
The 2020 speaker line-up includes:
- Esti Prinsloo, Nielsen
- Mo Malele, NK Innovation
- Kelvin Jonck, YouKnow
- Jason Kubheka, VMYL&R
- Projeni Pather, Exposure Marketing
- Dave Nemeth, Trend Forward
- Topaz Booysen, Popimedia
- Leigh Crymble, BreadCrumbs
- Alan Todd, All Told
- Charlene Olivier, Ogilvy
- Oyisa Besman, Vodacom
- Dharshan Naidoo, InfoBip
To find out more, please go to www.powerofmom.co.za.
