After an astounding jump of 92 places in 2012 (from 234 to 142), Joburg has continued its steady climb, clocking in at position 136 in 2013 and now position 101 in 2014 in the most recent ICCA Global and Africa rankings. They also celebrate the improvement in the African rankings, up from number four in 2013 to number two in 2014.
ICCA Rankings are announced annually by the International Congress and Convention Association, based on the number of rotating international association meetings hosted in a particular destination. ICCA now is one of the most prominent organisations in the world of international meetings. It is the only association that comprises a membership representing the main specialists in handling, transporting and accommodating international events. ICCA’s network of almost 1000 members spans the globe, with members in over 90 countries worldwide.
“We’re thrilled to learn about the improved ICCA rankings for our City as this is yet another demonstration that Joburg is a City at work. This comes hot on the heels of many accolades including being MasterCard’s most visited City on the African continent in 2014,” says executive mayor Cllr Parks Tau.
Events play an important role in bringing tourists into the city, at the same time contributing to the building of the Joburg brand internationally and changing negative perceptions about the destination, adds Tau.
“Joburg’s continued improvement in its ICCA rankings is thanks to a collaborative effort with our industry partners, peers and stakeholders and confirms the City’s status as a world class events business events destination,” says Tau.