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Meetings Africa is open for business

South Africa is gearing up to host its tenth Meetings Africa in February next year. The country ranked no 1 in Africa and the Middle East for the hosting of business events, looks forward to hosting buyers from around the world as the very best of...
services news

First impressions often clinch the deal

It is perceived that attractive, well-dressed people enjoy the benefit of getting a firm foothold on the corporate ladder faster than their badly groomed colleagues. Add a strong knowledge of their particular business field, teamed with soft skills...
Venue news

Zambezi Sun goes lighter on lighting

With electricity costs rising and increasing global emphasis on cutting energy consumption in support of a healthier environment, the Zambezi Sun has stepped-up its efforts to optimise energy efficiency. During the recent refurbishment of the...

Expos hold top position in the marketing mix

For sheer effectiveness in converting leads to sales, exhibitions take the lead against other forms of marketing, according to recent research conducted by US-based Center for Exhibition Industry Research (CEIR). This, says Gary Corin, MD of...