Shanna Jacobsen | The Planner
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Shanna Jacobsen

Shanna Jacobsen is the Editor of Meetings magazine. She brings more than 17 years of B2B industry expertise and knowledge to her role. Prior to re-joining the team, Shanna spent a year as the Online Editor of Travel News. She has also acquired vast agency experience and developed content for a range of corporate clients, thought leaders and lifestyle brands.

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Discount decisions

Every business needs to maintain a healthy balance sheet. This is why, sometimes, requesting a discount can be a smart way to manage expenses – as can refusing one. So: when is it reasonable to accept a discounted rate request, and when should you...