Helen Brewer | Dec 12, 2016
The exhibition industry is particularly sensitive to emulation and in the past few years, similar sector exhibitions held within weeks of one another have emerged and at times even at the same venue. Helen Brewer of the MICE Academy investigates…...
Helen Brewer | Dec 12, 2016
‘Successful Planning is the Knowledge that Every End is a New Beginning’ Although the planning team may take a breather for a day or two – it is best to strike while the memory remains fresh and vivid by undertaking a thorough post mortem or as...
Helen Brewer | Nov 25, 2016
‘Credible’ companies are a misnomer Employer companies are not candidates for credibility in the true sense of the word. An employer entity can alter in many ways, which clouds the true interpretation of credible. A company can change its business...
Helen Brewer | Nov 14, 2016
“If you don’t know where you’re going, you will probably end up somewhere else.” – Dr Laurence J Peter Events are expensive undertakings whether in research, suppliers, services, time putting it all together as well as...
Helen Brewer | Nov 4, 2016
Appearance A professional is neat in appearance. Be sure to meet or even exceed the requirements of a professional planner’s dress code, and pay special attention to your appearance when meeting with prospects or clients. 2. Demeanor Your demeanor...
