Heather Hook | Jan 10, 2016
The hard-copy of the Event Industry Summit (EIS) outcomes makes for interesting reading as the objectives allowed the top venues, independent planners together with several various end-users/buyers, from primarily the corporate market, to debate...
Heather Hook | Jan 5, 2016
Crack The Code and Badgeville encourage attendees to visit as many exhibition stands and attend as many breakaway sessions as possible to gain points and claim prizes. However, if your goal is to increase interaction between attendees and...
Heather Hook | Jan 5, 2016
Looking to spice up your events a smidge? Something different and encouraging delegate participation and involvement, getting people talking and your event trending on social media? Gamification basically takes the competitive nature and form of...
Heather Hook | Jan 5, 2016
Be particular about the staff you hire. They need to be motivated and enthusiastic, and not driven solely by the fact that they will be receiving money at the end of the day. They should get a kick out of the events industry, or from being able to...
Heather Hook | Jan 5, 2016
How do you know what to pay those who work for you – and not to mention yourself? A good rule of thumb is to check out what the greater industry pays. I pay my temporary staff quite well, as I train them to have event-specific skills. I train all...
