Shanna Jacobsen | Apr 17, 2018
Investing in an exhibition stand costs a lot of money, from booking the space, to building and staffing the stand. Strangely this third cost is also one of the biggest assets that an exhibitor is likely to overlook and underprepare. And yet priming...
Shanna Jacobsen | Apr 3, 2018
Typically, event planners create tiered sponsorship packages in order to appeal to potential sponsors. This approach means you give them a mix of attractive options (such as platinum, gold or silver) so they can find one to perfectly suit their...
Shanna Jacobsen | Apr 3, 2018
It’s been said that food is either your best medicine or slowest poison. With World Health Day approaching on Saturday, 7 April, Luane Lavery, Brand Communication Manager for British Airways and kulula.com, offers the following advice for...
Shanna Jacobsen | Mar 15, 2018
The value of data has been increasing over the years, as innovations and analytics have allowed it to be used in powerful ways. In fact, a company’s data can be one of its most precious assets. So it’s not surprising that, as data has become more...
Shanna Jacobsen | Mar 15, 2018
Data security is becoming an increasingly important issue in the event industry (and elsewhere), so today we are sharing a few simple measures you can take to keep your data (and that of all your clients and event attendees) secure. If you’re not...
Shanna Jacobsen | Mar 12, 2018
Every business needs to maintain a healthy balance sheet. This is why, sometimes, requesting a discount can be a smart way to manage expenses – as can refusing one. So: when is it reasonable to accept a discounted rate request, and when should you...
