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Zambezi Sun goes lighter on lighting

With electricity costs rising and increasing global emphasis on cutting energy consumption in support of a healthier environment, the Zambezi Sun has stepped-up its efforts to optimise energy efficiency. During the recent refurbishment of the...

Expos hold top position in the marketing mix

For sheer effectiveness in converting leads to sales, exhibitions take the lead against other forms of marketing, according to recent research conducted by US-based Center for Exhibition Industry Research (CEIR). This, says Gary Corin, MD of...