Association of African Exhibition Organisers (AAXO)


AAXO is committed to promoting the African exhibitions industry, encouraging businesses to invest and participate in exhibitions, affording our members the tools and resources for successful exhibition management, and encouraging world-class industry standards. This dedication is evident in AAXO’s commitment to linking organisers to a network of suppliers and opportunities to ensure growth and inclusivity continentally.

AAXO includes exhibition organisers across a range of trade, consumer and conference-driven exhibitions in Southern Africa, namely Specialised Exhibitions Montgomery, DMG Events, RX Africa, Vuka Group, Synergy Business events, Informa Tech, Exposure Marketing and more.

With the wealth of knowledge and experience brought to the association by these organisations, AAXO has the energy and expertise to deal with the unique challenges and needs that organisers are faced with, and give them a powerful and credible voice.

AAXO aims to promote the industry, encourage people to invest and participate in exhibitions, and give members the tools and resources to run successful exhibitions.

This includes introducing a code of conduct that is fair, ethical and with remedy and confidentiality; running training programmes that improve the outcome of exhibitions; mediating disputes fairly and with sensitivity; conducting research to provide organisers and exhibitors with growth and business opportunities; engaging with government on greater recognition of the industry; and networking with relevant conference and exhibition bodies to share issues.


Phone: 087 265 5840




Association of African Exhibition Organisers (AAXO)

34 Culross Road, Sandton, South Africa

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