Helen Brewer | Apr 29, 2014
Every level and type of event practitioner must know the safety rules with all group gatherings – there are no exceptions. Corporate procurement in particular require within an RFP that independent meeting practitioners detail their safety rule...
Helen Brewer | Apr 22, 2014
Associating a brand with the Academy’s tagline of ‘Supporting Higher Standard Initiatives within the South African MICE industry’ is one of the benefits for ZD Marketing in renewing their strategic partnership. ZD Marketing is an exclusive...
Helen Brewer | Apr 14, 2014
The resistance to the collective word known as ‘MICE’ for the meetings.incentives, conferences and exhibitions industry is being rapidly whittled away. The reason for acceptance is quite simply that MICE – as a descriptive word – is...
Helen Brewer | Feb 10, 2014
The Event Greening Forum (EGF) has lined-up some top drawer green experts. With the keynote address being Les Carlisle –Group Conservation Manager of &Beyond. This dedicated individual will give us a real wake-up call by posing the question...
admin | Jan 30, 2014
The world of marketing should, by design, be marketing itself constantly – acknowledging its grasp of relevant trends and its understanding of the markets it targets, while positioning itself as alert to the ever-prevalent nuances of change within...
