Helen Brewer | Aug 12, 2016
Why do we have conferences in the first place? was the immediate question which came to mind when reading the other Michael Jackson’s excellent article entitled ‘Thoughts on Re-engaging Conference Audiences’. Jackson’s opening salvo...
Helen Brewer | Aug 5, 2016
The question was posed by a group of event managers: Do we, as planners, have a duty or responsibility to society? Without much debate the answer was a resounding ‘yes’. With privilege comes responsibility. We have a duty and responsibility to...
Helen Brewer | Jul 15, 2016
The talk on the MICE streets leaves little doubt of the challenges between the hard-core MICE buyer decision-makers and a myriad of software developers in particular. We are bombarded with every conceivable type of software gizmo to make the life...
Helen Brewer | Jul 8, 2016
The MICE Academy trends for 2016 pointed out that event delegates are starting to become more discerning in committing to attending an event especially with questionable fees structures, coupled with a programme which does not clearly spell out or...
Helen Brewer | Jun 24, 2016
As if there was could be any doubt, the big and easy financial pickings fuelled by the MICE industry confirms conclusively how (venues, catering, entertainment, rentals and the like) without even taking account of travel, tours, accommodation and...
