‘Reconsider South Africa’, a video published by South African Tourism, recently went viral on social media networks. At the start of the video, the narrator asks, βWhat is beauty?β The viewer is then taken on visually stunning journey of South Africa β reminding not only those that have not been to South Africa but for those that call it home what a special country it is. We love Africa Geographic response to the advert, βIt reminds us that we need to reconsider what surrounds us; that the answerβs not hard to find. Sometimes we just need someone with aΒ differentΒ perspective to show usβ.
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