‘Reconsider South Africa’, a video published by South African Tourism, recently went viral on social media networks. At the start of the video, the narrator asks, “What is beauty?” The viewer is then taken on visually stunning journey of South Africa – reminding not only those that have not been to South Africa but for those that call it home what a special country it is. We love Africa Geographic response to the advert, “It reminds us that we need to reconsider what surrounds us; that the answer’s not hard to find. Sometimes we just need someone with a different perspective to show us”.
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