The ever-changing MICE industry – coping with information overload – yet making every attempt to meet the requirements of event gatherings for a variety of purposes allows snippets worth noting by SA Conference readers:
Simple Message Retention Techniques
There is limited doubt that the take-back value from attending MICE gatherings requires learning techniques. International observations indicate a noticeable increase in ‘learning events’. The emphasis is however on keeping the methods used as simple and enjoyable as possible while zeroing-in on the messages emanating from the various presentations.
EIBTM Investigates Hosted Buyer Requests
A survey undertaken by M&IT and sourced by UK’s Meetpie has identified that hosted buyer appointments are too many and too closely spaced, leaving little time to ‘take breath’ and browse. Ever alert to assessing the requirements of their hosted buyers, Graeme Barnett, Reed Travel Exhibition’s Senior Exhibition Director has already commenced reviewing the programme and predicts there will be exciting enhancements going forward.
Familiarisation Trip Standard Charge Method Pinpointed
A further snippet is the international MICE opinion that payment for familiarisation trips should be the norm and not the exception. The rate charged to spend a day or two overnight together with transportation could be attractive in order to incentivise participation which would include a thorough site inspection. With a booking materialising from the familiarisation trip the amount may be considered as a deduction from the main account.
