Plascon’s Anne Roselt reveals paint trends for 2015 & Plascon showcasing colour forecast at Decorex Durban and Decorex Cape Town in 2015
Plascon launched their 2015 Palette at Decorex Joburg in August this year and will be showcasing this colour forecast at Decorex Durban and Decorex Cape Town in 2015. Plascon Colour Manager Anne Roselt gives some insight into the hottest hues and coolest combos coming up next year. The paint brand is once more the co-headline sponsor of Africa’s largest décor, design and lifestyle exhibition.
‘We are finding that people are experiencing luxury and comfort in new ways that don’t necessarily involve opulence. It’s about honest design. This means that there is a renewed interest in hand-made, artisanal and customised design as well as a revived love of nature and natural elements, such as raw earthy wood and burnished metallics. This is all because of the emotional responses that these ideas create’ says Anne.
‘When it comes to paint and colour, this is translated into a palette of warm, familiar neutrals best described by our tailor-made trend forecast. We’re seeing deep colour on walls and wainscoting to create a rich backdrop for classic and comfortable furniture while neutral tones create a reassuring scheme for family spaces. Details of brass and gold add a luxurious but a much understated aspect to this trend’ she continued.
When asked if she thought innovation in fashion, science and technology had influenced the ways people are choosing to decorate their interiors, Anne responded, ‘absolutely, there are feelings of new beginnings and positivity starting to emerge again and this is being expressed through colour – bright, bold and unhinged colour. People want to feel carefree and adventurous again. This is illustrated through a mix-and-match approach where colours that clash are celebrated: the wilder the better. We’ve named this trend vivid expression, because it’s exactly that. It’s a kind of fantastic, anything-goes approach. Experimental paint effects are also part of this trend: We’re seeing bold colour blocking, vivid brush marks and drip effects taking centre stage. Even the ombre trend is being revived’
‘We’re seeing an interesting contrast within the sphere of trends: Consumers are looking to feel more connected – to each other, to their environments and to their belongings – while also longing to experience some form of escapism’ Anne concluded.
Together with Caesarstone, Plascon is the co-headline sponsor of Decorex South Africa and will be showcasing their newest products and their colour forecasts at all 2015 Decorex SA exhibitions: Decorex Durban, Cape Town and Johannesburg. You can get a copy of the Plascon 2015 Colour Forecast at your closest Plascon retailer or at Decorex Durban or Cape Town.
Decorex SA 2015 details:
Decorex Durban: 19 – 22 March 2015
Durban Exhibition Centre
