Low-cost carrier FlySafair has appointed Waggener Edstrom Communications (WE) to drive its integrated communications strategy in South Africa, following a competitive pitch process.
WE will provide the airline with integrated corporate communications services and crisis communication support, to further engage its local consumer base.
“We’ve been building up our portfolio of consumer clients and are delighted to have FlySafair on board. This win expands the scale of our consumer offering, which is supported by our technology and automotive sector experience, and is underpinned by a full scope of traditional and digital services. FlySafair has a strong operating model that is disrupting the low-cost carrier market, and we’re excited to help them do that,” says James Wilson, general manager of Waggener Edstrom South Africa.
“We chose Waggener Edstrom because they were honest from the start, and it was evident that they had the skills and confidence to execute on our vision. The team was keen to engage on our business and they have the smarts to tell our stories. WE’s media relationships and technology sector experience were also major deciding factors. FlySafair is as much an e-commerce business as it is an airline, so it was important that our agency understood the nuances of this sector,” says Kirby Gordon, vice president of marketing for FlySafair.
“FlySafair sweats every cent it invests, whether it’s used to purchase PR services or floor-cleaning solution – cost control and maximum efficiency is the core of our business. WE understands and appreciates that. We’re excited to partner with Waggener Edstrom. We want to grow our business quickly, and we’re confident that Waggener Edstrom can help us do that,” adds Gordon.
This win is in line with WE South Africa’s deliberate strategy to build a consumer-focused sector offering, while growing its existing technology and automotive client base. In addition to FlySafair, WE also represents Nissan, Cisco, Money 4 Jam and Microsoft.
