Mediatech Africa is perhaps the one exhibition that does not need stand numbers.
Although large stand numbers are on the floor in front of each stand, it is either the extraordinary lighting, riveting real-time screen projections or pulsating sound that draws the visitor’s eye and ear to a range of audiovisual impacts that blows the mind.
Some highlights for the layman include:
- Touch a plastered wall where indicated and the sound will be switched on, touch again and the sound is raised or lowered;
- View a live presentation discussion on an exhibition stand, yet on a screen at the side of the presenter, shows the presenter with a completely different background and desk yet it’s the same real-time presenter.
- Cascading water feature with programmed lighting of varying colours and branded name river lets within the falls of water
These types of displays whet the appetite and fuel the creative juices in all of us.
If the MICE industry, via their various creative internal departments, can’t find it at Mediatech – it probably doesn’t exist.
