It takes only 40 seconds for a poacher to hack off a rhino horn, so a new campaign is getting people all over the world to do any kind of dance , and then post a 40-second clip onto their social media pages tagging Rhino Disharmony or post directly to their Facebook page.
In time for World Rhino Day on 22 September, the 40 Seconds Rhino Dance (#My40sforRhinos) campaign aims at creating awareness about the increasing and devastating levels of rhino poaching. Once someone has filmed their dance the content must then be shared in order to spread the word and stimulate as much international awareness as possible. The Rhino Disharmony Facebook page will be the main hub for this shared video content, uniting the world’s rhino dancers.
Rhino Disharmony’s international call to action means that everyone who cares about the fate of the rhino can make a contribution and record themselves or others doing the rhino dance. The only rules are that you must mention why you’re doing the dance, keep the video to a maximum of 40 seconds’ duration, use the hashtag #My40sforRhinos (so we can follow and share your dance) and tag at least one person calling them to action.
Follow Rhino Disharmony on Twitter to join in on the conversation.
