Choosing a venue is one of the most delicate decisions that event professionals face. A research found what influences that decision.
Technology
One of the strongest focus of technology providers over the past three years revolved around facilitating this exchange.
Venue search engines popped up all over the show. Websites where event planners looking for a new destination or venue can find all the information about potential venues, listing things like room sizes and capacities were key.
Some companies automated the Request For Proposal (RFP) process. They collectively got venue owners to reply to the event plannersโ exact queries.
Undoubtedly this is one of the hottest areas of technology where innovation could mean multi-million Rand revenues.
Why is a venue so important?
If you are starting out in the event industry, you will soon realise that the venue decision will have the biggest impact on your budget and overall performance of the event.
To captivate event plannersย preferences, venues gain control of catering, audio visuals and technology at large. They offer inclusive packages that cover most requirements associated with events.
Such service convergence makes the bill bigger and the weight associated to the decision heavier.
Choosing a venue is without a doubt a decision that can make or break your event. It is that one decision where event professionals feel the pressure.
Technology Is Not Standing and Watching
One of the strongest focus of technology providers over the past three years revolved around facilitating this exchange.
Venue search engines popped up all over the place. Websites where event planners looking for a new destination or venue could find all the information about potential candidates.
Some companies automated the Request For Proposal (RFP) process. They collectively got venue owners to reply to event plannersโ demands.
Undoubtedly this is one of the hottest areas of technology where innovation could mean multi-million dollar revenues.
Why Is Choosing a Venue So Important?
If you are starting out in the event industry, you will soon realise that the venue decision will have the biggest impact on your budget and overall performance of the event.
To captivate event profsโ preference, venues gained control of catering, audio visuals and technology at large. They offer inclusive packages that cover most requirements associated with events.
Such service convergence makes the bill bigger and the weight associated to the decision heavier.
Choosing a venue is without a doubt a decision that can make or break your event. It is that one decision where event professionals feel the pressure.
Personal interaction is the most important in decision making
While as an event professional you may think this is quite obvious, this may not be the case for venue listing websites, search engines, trade magazines, blogs, events, etc.
Word of mouth seems to be the channel we rely on when looking for a venue or advice on selecting a venue.
Listening to the experiences of other event planners can play a large part in why certain venues are chosen over others time and time again.
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