Plett Tourism has announced it will be an official Media Partner of World Travel Market® Africa 2020, as part of its strategy to promote the beautiful seaside town of Plettenberg Bay as a progressive and world-class destination.
As well as promoting the town, Plett Tourism will be profiling several local tourism products such as The Plettenberg Hotel, Plett Villas, the South African Animal Sanctuary Alliance, and a group of adventure activities that fall under the Plett Adventure umbrella.
Patty Butterworth, the Media Spokesperson for Plett Tourism, says, “We have been attending WTM Africa for six years now and have learned that defining our target market is key to get the most out of the show.”
She adds that exhibiting as the show has benefited their organisation; “We get to know and understand our competition, make valuable new media contacts, build partnerships, increase exposure to Plettenberg Bay and gain momentum. It’s invigorating for our team and they also learn a great deal about the industry.”
Plett Tourism is excited about the culturally diverse audience of tourism professionals from South Africa and abroad who will be attending the show, and the team’s focus at the show will be on increasing brand exposure, generating new sales leads, strengthening existing relationships and closing new business.
World Travel Market® Africa 2020 will take place at the Cape Town International Convention Centre (CTICC) from 6-8 April. Plett Tourism will be exhibiting on the very popular Western Cape stand alongside the district tourism body, Garden Route & Klein Karoo and Wesgro.
