With several new living and working trends catalysed by the Covid-19 pandemic, aparthotels are paving the way forward for a new lifestyle trend in South Africa.
The opening of the Hyatt House Johannesburg Rosebank was reason for much excitement earlier this week, with the property being the third Hyatt hotel opened in partnership with Millat Investments and Hyatt’s fourth venue in South Africa.
“Hyatt House Johannesburg Rosebank is everything the name represents – a welcoming and warm environment that encourages guests to live like residents. We want each and every guest who comes through our doors to feel that they can let their real-life routines roll on, even when they’re on the road,” commented Asif Raza, cluster GM for Hyatt SA.
The opening of Hyatt’s property in Rosebank comes three months after the Hyatt House Johannesburg Sandton officially welcomed its first guests, indicating a strong appetite for the local market.
Unique mixed-use models
BlackBrick is meanwhile poised to take advantage of the growing demand for investments within the aparthotel space and “by answering a property need in the industry and transforming how people live, work and stay”, it says according to statement received by theplanner.guru. Its blend of hotel and apartment offerings aims to address the existing surplus of office space in the market while providing greater residential living options as well as attractive investment opportunities.
With two properties in Sandton and another in Cape Town, BlackBrick most recently announced the launch of its Bedfordview property due to take place on 5 March 2022. BlackBrick Bedford has been developed in partnership with Setso Property Fund and Growthpoint Properties.
“BlackBrick is knitting the city together, creating a city club network. This offers members the opportunity to work between the different clubs within the city. Imagine being able to spend a Monday in Sandton, a Tuesday in Rosebank, a Wednesday in Bedfordview and so on – it’s all about connecting people one neighbourhood at a time,” says BlackBrick.
Meetings March/April edition will feature comment from BlackBrick founder, Moritz Wellensiek. To have the magazine delivered in your inbox, subscribe here.