Johannesburg Tourism Company (JTC) colleagues wrapped up warm against the London weather to promote the City at World Travel Market (WTM) in London from 6 โ 8 November 2023.
Thandubuhle Mgudlwa, Johannesburg Tourism Company CEO, says, โJTC uses travel trade platforms as a strategic tool to generate demand for tourism to enable market performance. Destination Marketing is essential for positioning and the promotion of the City through various tourism platforms and activities as a leading business and lifestyle destination.โ
“Destination Marketing is essential for positioning and the promotion of the City through various tourism platforms and activities as a leading business and lifestyle destination.โ
The City once again exhibited on the SA Tourism platform, and had at least 30 confirmed meetings with trade from Europe, Asia, US, Africa for the three-day show.
World Travel Market
Taking place from 6 โ 8 November 2023 at the Excel London Exhibition & Convention Centre, WTM World Travel Market London is home to the worldโs travel trade – the most influential travel and tourism event globally.
WTM London brings together the international leisure travel community; providing inspiration, education, sourcing and benchmarking to travel professionals – while providing exhibitors a place to do business and showcase their businesses under one roof, including international press. All sectors of the travel industry are represented including tourist boards, airlines, cruise, hotels, luxury travel, responsible tourism and travel technology.
It is estimated that in 2022, WTM welcomed over 35 000 professionals from 184 countries to showcase their destinations, products and services. WTM is the easiest, most resourceful place in travel to get networked, saving time, money, and effort on the way businesses find people of all levels, job types and seniority within the travel sector.
Joburg Tourism Company
The Joburg Tourism Companyโs objectives include:
- Promoting a favourable image of the destination;
- Increasing visitor numbers and extended length of stay;
- Spreading visitors more evenly across the Cityโs geographical areas;
- Addressing seasonality; and
- Stimulating economic growth in the City.
RELATED: Joburg Tourism Company showcased at ITB Asia in Singapore
