Africa Travel Week 2024 registrations are now open | The Planner

Registrations are now open for the 10th edition of Africa Travel Week (ATW), which will run from 07 to 12 April in the City of Cape Town. This year’s events will celebrate of a decade of bringing together the continent’s leading B2B travel trade shows, including World Travel Market (WTM) Africa and International Luxury Travel Market (ILTM) Africa.

Megan De Jager, Portfolio Director at Africa Travel Week, says, “If you’re looking to expand your business, connect with high-quality travel and tourism partners, and get up to speed on the latest product developments and market trends, ATW is the place to be in 2024. As we celebrate our 10th birthday, this year’s events promise to be especially vibrant and packed with opportunities.”

WTM Africa

WTM Africa will run from 10 – 12 April at the Cape Town International Convention Centre (CTICC). This free-to-attend event brings exhibitors, hosted buyers, Buyers’ Club members, the media (yes, we will be there too!), and travel trade professionals together over three days, to attend interactive workshops, expert panel discussions, and networking events.

“If you want a prime spot on the show floor or want to pre-schedule meetings with sought-after buyers and suppliers before your competitors do, register early to avoid disappointment,” adds Megan.

ILTM Africa

For those in the business of luxury tourism, ILTM Africa is scheduled from 7 – 9 April at Kirstenbosch Gardens. As an exclusive boutique event, it offers direct access to top-tier travel experience providers and vetted international buyers with high buying power. As an invite-only event it is advised that you register your interest early.

Concurrent events

Several ‘bolt-on’ events will be running concurrently at the CTICC during WTM Africa 2024. These can be attended at no extra charge, and include Incentives, Business Travel & Meetings (IBTM) Africa, EQUAL Africa powered by IGLTA, Tourism Investment, Travel Tech, Responsible Tourism and Sports and Events Tourism Exchange (SETE).

De Jager adds, “As much as WTM Africa attracts those high-profile tourism brands, it’s also a springboard for smaller SMMEs and industry newcomers,. So, if you’re eager to expand your business, discover something new and exciting, or simply get a foot in the industry door, this is your chance.”

To attend WTM Africa 2024 and bolt-on events, click here. To indicate your interest to attend ILTM Africa, click here.

Cover image by Sergey Pesterev on Unsplash.

RELATED: Entries now open: WTM Africa Responsible Tourism Awards 2024!