The luxury boutique hotel, 10 2nd Avenue Houghton Estate, is set to experience a new chapter of excellence as it transitions to the management of Dream Hotels & Resorts. Beginning 1 October, Dream Hotels & Resorts will assume control of this distinguished property, bringing their extensive expertise in hotel and resort management to further elevate its status as one of Johannesburg’s most refined accommodation options.
“Bringing another esteemed property under our umbrella in Gauteng is an exciting milestone for us,” says Chris Snyman, Chief Development Officer at Dream Hotels & Resorts. “10 2nd Avenue aligns perfectly with our diverse portfolio, and we are eager to rejuvenate and enhance this sophisticated guest estate.”
Subtle Enhancements and Future Innovations
While 10 2nd Avenue Houghton Estate will continue to operate in its current form until February 2025, guests can anticipate subtle enhancements and bespoke touches during this period. Starting from the second quarter of 2025, Dream Hotels & Resorts will implement a series of strategic upgrades to enrich the guest experience. “Our planned enhancements will include a full rebranding, alongside elevated levels of luxury and innovation,” Snyman explains.
Since its inception in 1988, Dream Hotels & Resorts has been dedicated to offering exceptional hospitality solutions that connect travellers to authentic and sustainable South African experiences. With an ever-expanding portfolio, the group has become a leader in the hospitality industry, driven by a commitment to excellence and compassionate service. These principles will be at the forefront as they take the reins at this exquisite Johannesburg hotel.
An Ideal Location for Business and Leisure
Situated in the heart of Houghton, 10 2nd Avenue is ideally positioned to cater to both business and leisure travellers. Its convenient location offers easy access to OR Tambo International Airport, as well as the business districts of Rosebank and Sandton, and various entertainment hubs, making it an excellent choice for any type of visit.
“Johannesburg remains a prime destination for tourists, a key business hub, and a city rich in historical and cultural significance,” says Snyman. “We recognise that visitors are looking for access to these sites, along with the comfort of returning to a luxurious and peaceful environment at the end of the day.”
The hotel exudes serenity and elegance, offering first-name service and complete privacy. Its 16 rooms and suites accommodate solo travellers, couples, small groups, and families. The Executive and Superior Executive Suites provide an elevated level of comfort and luxury, while the expansive Presidential Suite stands as the epitome of opulence. Each room and suite is fully equipped with all the necessary amenities, and breakfast is included in the stay.
On-site facilities include a formal dining room offering gourmet cuisine, a private gym, and a heated swimming pool. The hotel also boasts dedicated event spaces such as the Veranda, the Clivia Room, the Houghton Lawns, the Estate Boardroom, and the Conference Room, all equipped with state-of-the-art facilities for everything from intimate dinners to large celebrations and high-level meetings.
“We are excited to solidify 10 2nd Avenue’s reputation as a premier accommodation choice for luxury travellers,” adds Snyman. “Whether our guests are seeking a stopover before a safari, a venue for their wedding or corporate event, or a serene retreat after a bustling day in the city, we are committed to ensuring that 10 2nd Avenue meets and exceeds every expectation.”
