Africa’s Eden and SATSA have announced a strategic partnership that will leverage the respective strengths of both associations for the benefit of their members across Southern Africa.
The partnership combines SATSA’s formidable lobbying power and industry issue management in South Africa with Africa’s Eden’s marketing strengths and extensive network across Southern Africa.
Key Benefits for Members
Members of both associations can look forward to several key benefits from this collaboration:
- Amplified Marketing Opportunities: Leveraging Africa Eden’s international roadshows and workshops to increase global exposure.
- Powerful Advocacy: Access SATSA’s expertise in lobbying government and resolving industry issues.
- Cross-Regional Opportunities: Create market linkages between members across borders within Southern Africa.
- United Industry Voice: A stronger, more cohesive representation for the tourism sector in global dialogues.
Comments from Industry Leaders
David Frost, CEO of SATSA, emphasized the value of this partnership:
“By combining SATSA’s lobbying muscle with Africa’s Eden’s marketing finesse, the members of both associations now have access to expanded benefits that will directly help their businesses grow. Our partnership makes sense because of our complementary strengths and areas of focus.”
Jillian Blackbeard, Africa’s Eden CEO, echoed this sentiment:
“Members across the Southern African region now have the full force of regional marketing and advocacy best practices behind them. We’re establishing a tourism ecosystem where every member thrives, and the collective regional tourism sector grows.”
Upcoming Collaborative Opportunities
The partnership will offer immediate opportunities for members to participate in the following events:
- 101 Adventures Campaign
- Africa’s Eden North America Roadshow: 23-31 January 2025
- Africa’s Eden Europe Roadshow: 24-28 February 2025
- Africa’s Eden Africa Travel Show: 30 March-2 April 2025
- WTM Africa 2025 Pavilion: 9-11 April 2025
- Africa’s Travel Indaba 2025 Pavilion
Additional details and information on how to take advantage of these opportunities will be shared with members soon.
About SATSA
SATSA is the unified voice of the inbound tourism industry in Southern Africa and represents private sector trade associations in five SADC countries. Its mission is to support the sustainable growth of travel and tourism to and within Southern Africa.
