VUKA Group and The Global Trust Project: Building a World-Class Platform for Trust

In a world where trust is becoming an increasingly valuable asset, a new partnership has taken shape to address this vital element.

VUKA Group, an African-based conference, exhibition, and media agency, has teamed up with The Global Trust Project through a newly signed Joint Venture Agreement. The partnership, spearheaded by David Ashdown, CEO of VUKA Group, and Dominic Wilhelm, Executive Director and co-founder of The Global Trust Project, promises to revolutionize how businesses and governments understand and apply trust to enhance success.

The Beginning of a Vision
The journey toward this partnership began over a year ago, with both parties exploring how best to support Dominic Wilhelm’s vision for The Global Trust Project. Ashdown recalls the early stages: “Dominic’s passion for trust deeply resonated with me. At VUKA Group, we excel at connecting people and organizations, which aligns with The Global Trust Project’s mission to influence 10 million people to impact 1 billion individuals on what matters most: Trust.”

During the past 12 months, VUKA Group has provided Wilhelm with the resources he needed to shape his vision, with the aim of making a global impact. Ashdown explains, “Bringing Dominic into the VUKA Group aligns with our strategy to diversify our portfolio. The immediate positive response to The Global Trust Project across our conferences has been inspiring.”

A Science-Backed Approach to Trust
Bruce Robinson, Chairman of VUKA Group, highlights the importance of trust in professional relationships: “Trust is fundamental to success, yet it’s often overlooked. Dominic’s approach is both scientific and practical, making it accessible and impactful.”

The Global Trust Project is focused on four key areas: advisory and consulting, learning and development, awareness and engagement, and research and assessment. The flagship product, the Trust Master Class, has already made waves within VUKA Group. According to Ashdown, it has helped employees understand the essential principles of trust and how to apply them in their work.

A Transformative Partnership
Wilhelm’s enthusiasm for the collaboration is evident as he reflects on the journey: “This has been more than just a business relationship. It’s been a journey of growth, tears of joy, and even some discomfort as we prepare to take on the world and pursue our vision of reaching 10 million people who, in turn, will impact 1 billion.”

The long-term goal is to engage with governments and multinationals globally. Robinson also envisions the tremendous potential ahead: “The future is bright. Trust can have a profound impact on various sectors; the only question is how quickly we want to introduce this into the marketplace.”

The Four Pillars of Trust
Dominic Wilhelm shared the four key pillars that underpin The Global Trust Project’s model for trust: integrity, benevolence, capability, and inclination to trust. These pillars form the foundation of trustworthiness in both personal and professional relationships.

• Integrity is about having a binding ethical framework and demonstrating it consistently.
• Benevolence involves showing concern for others’ well-being, not just your own.
• Capability refers to having the competence to deliver on your promises.
• Inclination to trust acknowledges that even with trustworthy individuals, perceptions and biases play a role in trust-building.

A Bright Future Ahead
As the partnership between VUKA Group and The Global Trust Project continues to evolve, both organizations remain committed to building a better future through trust. Wilhelm concludes, “Trust is at the heart of everything we do, and we are dedicated to making a positive impact.”

With the signing of this Joint Venture Agreement, VUKA Group and The Global Trust Project have laid the groundwork for a transformative relationship that will redefine how trust influences businesses and governments around the world. The potential for positive change is immense, and as both parties work toward their ambitious goals, the future looks promising.

David Ashdown. CEO. VUKA Group
david.ashdown@wearevuka.com
http://www.wearevuka.com/