The Trevor Noah Tourism Campaign for South Africa has come in third place for the Best Country Promotion Film at the 2024 World Tourism Film Awards. The event took place in Valencia, Spain, on November 27.
The campaign was driven by the Tourism Business Council of South Africa (TBCSA) and supported by Tourism Marketing South Africa (TOMSA). It celebrates the diversity of the Rainbow Nation’s culture and natural beauty, and its ability to deliver unparalleled travel experiences. Just over a year after its launch, the campaign continues to position South Africa as a premier travel destination.
In the wake of the pandemic’s impact, the TBCSA launched the Trevor Noah Tourism Campaign for South Africa to spark interest in the destination through the entertainer’s connection to his heritage. The campaign has attracted global attention and, thus far, it has over 500 million impressions, 260 million engagements, and 230 million views.
Out of 4,000 entries and 100 shortlisted films, only 29 were recognised at World Tourism Film Awards, including the Trevor Noah Tourism Campaign for South Africa.
“This recognition underscores our resilience and highlights the global appeal of South Africa’s story,” commented Tshifhiwa Tshivhengwa, CEO of TBCSA.
Watch the Trevor Noah Tourism Campaign for South Africa here.
