Calling all changemakers! Africa Travel Week (ATW) is urging responsible tourism businesses to enter the WTM Africa Responsible Tourism Awards. The deadline for submissions is March 19, 2025.
โThese annual awards celebrate exceptional efforts driving tourism as a force for good,โ says Megan De Jager, Portfolio Director for RX Africa. โTheyโre our way of honouring initiatives that address key global challenges while enhancing the travel experience.โ
Award entries will be judged by a panel of industry experts led by Dr Harold Goodwin, WTM Africaโs Responsible Tourism Advisor. The six confirmed categories for 2025 are summarised below:
- All-Inclusive Tourism: Can it be Responsible?
- Adapting to Climate Change
- Increasing Local Sourcing (to Create Shared Value)
- Peace & Understanding
- Managing Waste: Reduce, Reuse, Recycle and Upcycle
- Nature Positive Travel
Winners will be announced live at WTM Africa at the Cape Town International Convention Centre (CTICC) on April 10, 2025. Gold winners in each category will also have the opportunity to compete at the global Responsible Tourism Awards later in 2025.
โIn previous years, Africa has scooped as many as five awards in the global accolades and last year we picked up another โ this underscores our regionโs innovative spirit, drive and commitment to responsible tourism,โ adds Megan.
How to enter
Entering is free and easy. But hurry โ entries close on Wednesday, March 19, 2025!
Step 1: Visit the WTM Africa Responsible Tourism Awards page
Step 2: Select your category & download the entry form
Step 3: Submit a compelling case study to sharon.murray@rxglobal.com showing your measurable impact & innovative approach to responsible tourism.
โWe believe tourism can change the world,โ says Megan. โIf thatโs a message you align with, donโt miss your chance to be recognised as a leader in responsible tourism and to put your company on the global mapโ, she concludes.
