Sun International’s newly appointed Head of Sales at Central Office, Andrew Camp, is on a mission to grow market share and maximise the hospitality business’s revenue potential.
With a Diploma in Marketing and Business Management from the Institute of Marketing Management and 30 years of sales and marketing experience – 14 of those within hospitality sales – Andrew first joined Sun International in 2018 as Head of International Sales.
“During the pandemic, Andrew led his team through some of the toughest times facing the Inbound Leisure industry. Since then, the International Sales team moved from strength to strength, growing leisure product revenues rapidly while remaining lean and focused on efficiencies, and we are grateful to Andrew for his leadership and look forward to what he will achieve in his new role,” said Helen Stewart, Sun International’s Chief Marketing and Sales Officer.
In his new role, which commenced January 1, 2025, Andrew reports to Sun International’s Chief Marketing and Sales Officer Helen Stewart as he leads the strategic integration of International and National Sales, and Sales Admin, as well as the Sports, Events and Entertainment Division.
In addition, the role oversees and provides direction to the sports, entertainment and events portfolios by defining strategies, plans and building relationships with critical stakeholders to source, acquire and retain sports, entertainment and events business. This will be achieved by partnering and collaborating with multiple cross-functional operational teams at various business unit properties and centrally to develop and deliver a customer centric strategy to deliver superior, personalised and memorable events and customer experiences that boost revenue growth.
“My new role requires delivering the planning, management and implementation of customer acquisition, growth, re-activation and retention sales strategies across portfolios, with the aim of maximising the revenue potential for business operations and achieving sales targets nationally and internationally,” Andrew said.
“A huge focus of my new position will be on sports, events and entertainment – especially single-day events – as well as growing the MICE market business and International FIT, leisure groups and tour series. We will continue to work with local and international partners to bring top music and comedy shows to our large arenas along with events such as Miss South Africa, F&B events and festivals and the ongoing gambling tournaments.
“Golf remains a primary focus for Sun International, with the Nedbank Golf Challenge at Sun City being one of the highlights of the South African sporting calendar. In its 40-year history, the event has featured the biggest names in world golf. With 66 players, playing over 4 days, for a purse of US$7.5 million (R138.9 million). The tournament forms part of the DP World Tour and is the penultimate event on the Race to Dubai.
“Other exciting sporting opportunities will incorporate combat sports, CrossFit, HYROX, weightlifting, as well as eSports (online video game competitions – fastest growing trend in the world with huge sponsorship and prize money). We will continue with the popular single-day events like triathlons, mountain and road bike races, trail running and swimming.”
Andrew Camp, Head of Sales at Central Office, Sun International
Last year, Andrew joined the Tourism Marketing South Africa (TOMSA) Board, a private sector and publicly supported initiative for marketing South Africa as a destination. He was also invited to head up the South African Tourism Services Association task team, which assisted with removing obstacles for Chinese VISA processes.
Prior to joining Sun International, Andrew was International Sales Manager for Thompsons Africa for seven years. An ex-Durbanite who worked in London before returning to South Africa and settling in Johannesburg with his wife Ruth and their fur kids, Andrew enjoys travelling, reading motivational books, socialising with family and friends, exploring the great outdoors and keeping fit with Brazilian Jiujitsu, boxing and running.
