With the industry celebrating Global Exhibitions Day on June 4, 2025, an independent index for the most engaged expos and trade shows on social media has been launched, using metrics and data extracted from public profiles on Facebook.
The ExpoX Index aims to create a barometer of how organisers are engaging their target audience pre, during and post their respective events through storytelling and updates.
Gerrit Davids, MD of Gerom Media, says the ExpoX Winter Edition is the first in a series of indices designed to measure how event organisers engage their audiences on social media as a crucial channel for marketing before, during, and after events.
He notes that sponsors are also increasingly asking for social media engagement metrics over reach when considering partnerships.
The inaugural edition saw the Mining Indaba in a tie with WTM Africa as the Gold Champions in the business-to-business section, and the Rand Show crowned as the champion in the business-to-consumer section, respectively.
ExpoX Winter Edition (for expos between January and May 2025)
Business-to-Business (B2B) Exhibitions:
B2B Expo Social Media Audience Growth Excellence AwardΒ
– Mining Indaba: Gold
– WTM Africa: Silver
– Bronze: No Award
Most Interactive B2B Expo on Social Media
– We are Africa: Gold
– Africa Automation Technology Fair: Silver
– WTM Africa: Bronze
Most Engaged B2B Expo on Social Media
– WTM Africa: Gold
– Mining Indaba: Silver
– We are Africa: Bronze
Most Active Posting B2B Expo on Social Media
– Mining Indaba: Gold
– Africa Automation Technology Fair: Silver
– Sign Africa: Bronze
Most βLikedβ B2B Expo on Social Media
– Mining Indaba: Gold
– WTM Africa: Silver
– We are Africa: Bronze
Most Commented B2B Expo on Social Media
– Mining Indaba: Gold
– WTM Africa: Silver
– We are Africa: Bronze
Most Shared/Reposted B2B Expo on Social Media
– Africa Automation Technology Fair: Gold
– WTM Africa: Silver
– Mining Indaba: Bronze
Other Active B2B Expos
– Africa Agri Tech
– Propak Africa
– SAPHEX
– Sign Africa
– Solar & Storage Live Africa
– Solar Power Africa
Grand Prix Awards: Social Media B2B Expo Champions of the YearΒ
– Gold Champion (Tie): Mining Indaba
– Gold Champion (Tie): WTM Africa
– Bronze Champion: Africa Automation Technology Fair
– Silver Champion: We Are Africa
Business-to-Business (B2C) Exhibitions
B2C Social Media Audience Growth Excellence AwardΒ
– HuntEx: Gold
– Investec Cape Town Art Fair: Silver
– Bronze: No Award
Most Interactive B2C Expo on Social Media
– HuntEx: Gold
– The Cannabis Expo: Silver
– Good Life Show Africa
Most Engaged B2C Expo on Social Media
– Rand Show: Gold
– Outdoor X: Silver
– HuntEx: Bronze
Most Active Posting B2C Expo on Social Media
– Rand Show: Gold
– Outdoor X: Silver
– Hobby-X: Bronze
Most βLikedβ B2C Expo on Social Media
– Outdoor X: Gold
– Rand Show: Silver
– HuntEx: Bronze
Most Commented B2C Expo on Social Media
– Rand Show: Gold
– Outdoor X: Silver
– Hobby-X: Bronze
Most Shared/Reposted B2C Expo on Social Media
– Outdoor X: Gold
– Rand Show: Silver
– HuntEx: Bronze
Other Active B2C Expos
– Comic Con Africa
– Eidfest Shopping Expo
– MamaMagic
– Working World Exhibition
Social Media B2C Expo Champions of the YearΒ
– Gold Champion: Rand Show
– Silver Champion: Outdoor X
– Bronze Champion: HuntEx
The ExpoX Summer edition will be released during November 2025 for expos and trade shows held during the second part of the year, and both indices will be amalgamated into the ExpoX Most Engaged Social Media Awards.
How the Awards were determined
Data for these listed Facebook Pages was extracted via a special auditing platform, and no entries were called for. Essentially, we have created an index of the most engaged Facebook Pages in this sector and decided to award the best-performing pages with recognition for their efforts on social media.
For more information on the ExpoX Index, contact:
Gerrit Davids
MD, Gerom Media
Mobile. +27 (0)82 496 1657
Email: info@gerommedia.co.za
Website: www.gerommedia.co.za
