EGF unpacks the full journey to achieving credible green certification.
The Event Greening Forum (EGF) recently hosted a power-packed webinar titled “The Road to Certification: Getting Your Event Certified as Green”, offering event professionals a clear, practical roadmap to turning sustainability ambitions into measurable, audited reality.
Hosted by Greg McManus — one of the architects behind the EGF Event Certification System — the session broke down exactly how organisers, venues, suppliers, and corporate clients can move beyond green intentions and work toward achieving formal EGF Event Certification.
Demystifying the Certification Journey
The webinar unpacked the full certification process step-by-step, covering:
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How the EGF Event Certification System works
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How to apply the EGF Standard to any event, regardless of size
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What documentation and evidence are required
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What to expect during the on-site assessment
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What “becoming certified” actually means — and how to maintain it
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How to continue your sustainability journey beyond the first certification
McManus emphasised that the system was designed to be clear, achievable, and scalable, helping organisers demonstrate real sustainability rather than relying on vague claims or “greenwashed” messaging.
Who Should Consider Certification?
The webinar attracted a broad audience — and for good reason. Certification is relevant to:
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Event organisers looking to validate their sustainability efforts
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Venues wanting to attract greener, more responsible events
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Suppliers and service providers aligning with ESG-driven requirements
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Corporates and agencies committed to measurable environmental performance
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Government and tourism bodies focused on responsible event governance
Attendees also earned a certificate of attendance and 1 CPD point from SACIA, reinforcing the credibility of the information presented.
Why This Matters for the Events Industry
Sustainability is no longer a “nice-to-have” — it’s now an industry standard.
During the session, McManus highlighted that certification unlocks:
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Stronger ESG alignment
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Market differentiation
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Increased trust from clients and attendees
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Operational efficiencies and cost savings
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Better environmental outcomes backed by evidence
In short, Green Certified events are fast becoming the benchmark for responsible business events in South Africa.
Watch the Full Webinar
Missed the live session? Catch the full recording below and download the EGF greener-events-checklist[24] our “Ready to Apply?” checklist.
