The buzz is officially back! Meetings Africa 2026 opened today with BONDay — the strategic curtain-raiser that sets the pace for one of Africa’s most important business events gatherings. And if today’s energy is anything to go by, the week ahead promises strong conversations, fresh opportunities and meaningful connections across the MICE industry.
Celebrating 20 years of connecting Africa to the world, BONDay brought together industry leaders, global buyers and tourism stakeholders for a full day of insight-driven discussions focused on where Africa fits within the global business events landscape — and how the continent continues to grow its competitive edge.
From global market outlooks and industry priority panels to conversations around sustainability, legacy initiatives and event safety, the programme was designed to move beyond theory and into real strategy — giving delegates valuable takeaways before the exhibition floor opens.
One of the standout themes throughout the day was collaboration — with speakers reinforcing the importance of partnerships in driving Africa’s visibility and long-term impact in the global events space. Sustainability and future talent development also remained firmly in the spotlight, with initiatives such as the Sustainability Village and Future Leaders Forum reminding delegates that the future of events is as much about people and purpose as it is about business.
The atmosphere on site? Electric. Networking corners were alive with conversation, new introductions were happening at every turn, and the anticipation for the exhibition floor opening tomorrow is already building.
And here at 4Mal Media Management, we’re ready. Our team is looking forward to walking the floor tomorrow, connecting with exhibitors, industry partners and familiar faces — and bringing you all the highlights, trends and stories shaping Meetings Africa 2026 as they happen.
The doors open tomorrow… and we can’t wait to see what unfolds next.
