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7 tips for crafting compelling, clickable copy

3sadmin | Nov 4, 2020

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🌟 A Heartfelt Thank You to The Leonardo Hotel! 🌟 We are beyond grateful to The Leonardo Hotel for coming on board as a partner

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Last week, we posted that the global MICE market would be worth +$2 trillion by 2032, and in its 2025 Trends Report, Hilton Newsroom has

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🌟 A Heartfelt Thank You to The Leonardo Hotel!

🌟 A Heartfelt Thank You to The Leonardo Hotel! 🌟 We are beyond grateful to The Leonardo Hotel for coming on board as a partner and hosting us at their stunning venue for the Women in MICE Awards Breakfast Launch on 25 February. With breathtaking views, exquisite décor, and an incredible team, this venue truly set the perfect stage for our relaunch. We couldn’t have asked for a better partner to bring this vision to life! Thank you, The Leonardo Hotel, for your support and hospitality! 💜✨ If you are interested in becoming a sponsor big or small, please get in touch, we do have various packages available for sponsorship.
We are currently looking for gift sponsors for our goodie bags and a photographer for an hour and a half. Please contact Antois-leigh on antois-leigh@4mal.co.za or 072 738 7993. #womeninmice #gratitude #eventpartners #theleonardohotel #miceindustry

This will be the Year of the Meetings Maximiser, a

This will be the Year of the Meetings Maximiser, according to 2025 @hilton Trends Report. Beyond incredible growth and immersive interactions, what are your expectations for the MICE market this year? Let us know your predictions 🔮 in the comments 💬 or write to us at editor@4mal.co.za

Meetings Africa is just 3 weeks away – have you

Meetings Africa is just 3 weeks away – have you registered?! If not, NOW is the time! Visit www.meetingsafrica.co.za for more information and a step-by-step guide on how to register as an exhibitor, buyer, visitor or media. The team at @theplannerguru looks forward to seeing you there!

@theplannerguru had the great honour of being host

@theplannerguru had the great honour of being hosted by Leon Pheiffer and his team at the @eph.group & @monte_de_dios_venue Annual VIP Network Event yesterday afternoon. Leon inspired attendees with a heartfelt presentation taking us through the 26 years of EPH’s history, sharing details of his and his family’s trials and tribulations throughout this time. We were all deeply moved when he spoke about his faith and his relationships with his colleagues, wife and children before delivering an incredible rendition of Nat King Cole’s When I Fall in Love. With MCing by local personality @vanes.mari and entertainment from the likes of commercial rock violinist @scheppel_violin (and Leon of course!) against the backdrop of the beautiful Monte de Dios venue, a fantastic experience was had by all 👏

Meet Stellenbosch 2025 takes place from July 17-18

Meet Stellenbosch 2025 takes place from July 17-18 and it is an event that we at @theplannerguru will definitely not be missing! The two-day conference is being organised by @cecoevents_ in partnership with the Cape Town & Western Cape Convention Bureau and @visitstellenboschnow. It will explore how empathy and human connection are redefining business events 🔁 Read more about CECO’s involvement in the fourth instalment of Meet Stellenbosch on www.theplannerguru.co.za 🌐

The global MICE market is expected to grow at a CA

The global MICE market is expected to grow at a CAGR of 11.6% until 2032, when it will reach an estimated size of +$2 trillion, according to Allied Market Research. Incentives are anticipated to grow at 12.4% during this period. Immersive and experiential events buoyed by interactive technologies, unique venues, and engaging activities will be a key driver in this growth. Let's meet in 2025 🤝

Technology is playing an increasingly important ro

Technology is playing an increasingly important role in how events are organised, managed and marketed, but where does it have the most impact? Share your views with us in the comments or write to us at editor@4mal.co.za 🤗

We get it – the festive season just wrapped up,

@theplannerguru is at the EXSA-llence Awards among

@theplannerguru is at the EXSA-llence Awards among the industry's greatest 🥇 Spirits are high and the energy is next-level! Well done to all winners on their respective awards as well as to the organisers for a fantastic evening 👏👏👏 @exsa_sa

What does sustainability within events mean to you

What does sustainability within events mean to you? In the upcoming issue of Meetings, we explore the different ways that businessowners and industry leaders are tackling the issue to implement more sustainable practices within their operation, and we’d love to hear some of your tips, tools, and tactics. Your views matter to us, so share your thoughts on editor@4mal.co.za or leave a comment 💬

Save the date for the 2025 Women in MICE Awards La

Save the date for the 2025 Women in MICE Awards Launch Breakfast happening at @theleonardosa on 25 February. Visit www.theplannerguru.co.za for more information, or get in touch - +27 (0)72 738 7993 / antois-leigh@4mal.co.za - to find out how you can attend or get involved 🤗

If you missed The Planner Guru’s newsletter this

If you missed The Planner Guru’s newsletter this morning in which we feature news like @theforumhydepark opening, don’t worry – you can catch it all online at www.theplannerguru.co.za. For now, check out this amazing venue ⤴️

Entries for the AAXO ROAR Awards are now open! If

Entries for the AAXO ROAR Awards are now open! If you’ve pulled off the exhibition of the year that has left a legacy, have you entered the @aaxosa ROAR Awards? If not, NOW is your time to shine 🌟 Visit The Planner Guru online (www.theplannerguru.co.za) for more information. The deadline for entries is Feb 14, so HURRY ⏩

Kick off 2025 with a bang! Dive into culture, cuis

Kick off 2025 with a bang! Dive into culture, cuisine, and wellness trends in the upcoming edition of Meetings Jan-Feb’25. Don’t just read – be heard 📢 📧 Join the conversation:
Shanna Jacobsen (editorial): shanna@4mal.co.za
Vanessa Bisschoff (advertising): vanessa@4mal.co.za Let’s get ready to make 2025 unforgettable ✨ #2025 #trends #Meetings #Events #culture #cuisine #wellness

✨ ELEVATING THE EXTRAORDINARY ✨ Where 360° vi

✨ ELEVATING THE EXTRAORDINARY ✨
Where 360° views meet unforgettable moments! Looking for a venue with a difference? Discover how hosting your next event at Table Mountain Aerial Cableway can transform it into an extraordinary experience. 🌄 From intimate gatherings to glamorous gala celebrations, TMACC’s versatile venues offer:
✔️ Breathtaking backdrops
✔️ Unique spaces
✔️ Unmatched views of Cape Town 📖 Read all about it in the latest edition of Incentive Planner magazine and see why Table Mountain is the ultimate destination for your next event. Catch the read here: https://issuu.com/4malmediamanagement/docs/the_incentive_planner_2024_25_online/12 📍 Find inspiration and start planning an event to remember. #incentiveplanner #tablemountainevents #extraordinaryvenues #mice #eventplanning #capetownevents #tmacc

🚀 Peer into the Future of Incentives! The Ince

🚀 Peer into the Future of Incentives! The Incentive Planner 2024/25 is here – your ultimate guide to creating unforgettable incentive experiences! 🌟 Inside this edition:
✅ Sustainable Incentives – Eco-friendly & impactful programmes 🌱
✅ Wellness Focus – Maximise reward benefits 💆‍♀️
✅ Connected Experiences – Keep participants engaged 🎯 🌍 Top Destinations Covered:
✨ South Africa's Beauty: Winelands, Wild Coast, and more
✨ City Sophistication: Cape Town, Joburg, and Durban
✨ Safari Magic: Game lodges & African wilderness
✨ Coastal Escapes: Islands & global seascapes 📖 Plus, discover expert insights, success stories, and trends to shape your 2025 incentive strategies. 👉 Don’t miss out! Read it here: https://issuu.com/4malmediamanagement/docs/the_incentive_planner_2024_25_online #incentiveplanner #miceindustry #incentivetravel #traveltrends #eventplanning

Season's Greetings on behalf of the whole team at

Season's Greetings on behalf of the whole team at The Planner Guru and our publisher, 4Mal Media Management 🎄 Thank you to all our clients, industry colleagues and collaborators for your support in 2024 - we value your partnership and simply couldn't do what we do without you! Please note that we are now officially closed for the holiday period 🤗 We wish you and your loved ones well over this time, and we look forward to seeing you rested and revitalised when we're back from Jan 6, 2025 ✨

Some fun with industry colleagues at the Travel In

Some fun with industry colleagues at the Travel Industry Meetings East Rand year-end function at @anewhotels' Convention Centre OR Tambo property 🥳 Thank you to the C&L Travel Collection for the invite!

Want to understand how to balance intrinsic and ex

Want to understand how to balance intrinsic and extrinsic employee motivation to design better rewards and recognition programmes? Subscribe to @theplannerguru's newsletter and receive weekly insights delivered to your inbox 📧

If 2025 were a clean slate, how would you start it

If 2025 were a clean slate, how would you start it, but most importantly, how would you want it to end? Share your strategies for success in the new year with us 🏆

Calling all movers, shakers and newsmakers! If you

Calling all movers, shakers and newsmakers! If you have burning news or a fantastic industry update that you feel our readers MUST know about, write to our editorial team 📧 editor@4mal.co.za We'd love to hear from you 🤗

The @techandtourism Conference is one event in 202

The @techandtourism Conference is one event in 2025 that we at The Planner Guru are really looking forward to! Taking place next year on February 26 in Johannesburg, we hope to see you there! Scan the QR code or visit www.techandtourism.co.za for more info ℹ️

"Sustainability is a 'must' for the MICE industry.

"Sustainability is a 'must' for the MICE industry." As a major contributor to single-use material waste, read why efforts to green must be led by industry professionals on www.theplannerguru.co.za ♻️

The @theplannerguru is super excited to share that

The @theplannerguru is super excited to share that registrations are now open for @wtm_africa 2025 🙌 The show takes place from April 9-11 at the Cape Town International Convention Centre. We'll be there - will you?! Let us know 🤗

Africa's very first @hamptonbyhilton - Hampton by

Africa's very first @hamptonbyhilton - Hampton by Hilton Sandton Grayston - has appointed Kathleen Hedges as its GM 🙌 The hotel opens from next month, with reservations available for booking from Jan 1. The @theplannerguru looks forward to meeting the team and sampling the world-famous Hampton Waffle 🧇🤤

What do security and the weather have in common? A

What do security and the weather have in common? According to the @meetingprofessionalsintl , these are just some of the extremes that planners are now having to put in place contingencies to keep their delegates safe 🛟 Read the latest on www.theplannerguru.co.za. What risks do you foresee affecting events in the future? Let us know in the comments 👇

Incentives have the power to do more than just mot

Incentives have the power to do more than just motivate – they unlock key opportunities for destinations. Discover how in the upcoming issue of The Incentive Planner ✨ Be part of this exciting edition! 📧 For advertising, get in touch with vanessa@4mal.co.za and for editorial queries, speak to shanna@4mal.co.za Stay tuned, and make sure to grab your copy! 🌟 #IncentivePlanner #Incentives #TravelInspiration #BusinessGrowth #TravelDestinations

Our lead article in this morning’s mailer explor

Our lead article in this morning’s mailer explores how immersive experiences are defining luxury travel. If you missed it, let us know and we’ll make sure you don’t miss out. To make sure you get next week’s newsletter, visit www.theplannerguru.co.za and subscribe 🖱️

Join us in Cape Town next year from April 9-11 at

Join us in Cape Town next year from April 9-11 at @wtm_africa 2025, where we are a media partner! Read about this announcement online www.theplannerguru.co.za 🤗

Africa’s Most Rewarding Destination beckons to p

Africa’s Most Rewarding Destination beckons to planners and organisers 🇿🇦 Read the latest on @theplannerguru online (🔗 in bio) to see how the South Africa National Convention Bureau can support your incentive experience 🙌

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