TechRig technical solutions agency one of SA’s leading AV, Lighting, Sound and structures companies have brought in projection technology that will change SA’s branding, eventing and technical landscape for good.
Most of us don’t spend our days imagining that a projector could not only change the face of our brand, company or product, little less propel it to the next level. But thanks to developments in size, power and mobility, projection has been given a new lease of life. Projection is moving out of the norm and into a realm of creative genius. It’s all due to a new era for projection technology, a long way from its humble beginnings of flickering images that stunned the first Parisian audience in the late 19th Century. We are fortunate to have a very lively new comer to the industry that barely resembles the original 124 year old, grand dame predecessor projector.
TechRig is proud to be at the forefront of the projector revolution “part of the industry demand is coming up with alternative solutions to standard visual communication and marketing tools. We constantly try to find innovative solutions for our blue chip clients’ notes TechRig CEO Michael Collyer. “In today’s communication space, online and television are highly informative and interactive, they are also very much the done thing, the norm and are tremendously overpopulated. So the question top of mind for us, what technology and solutions are available to set a brand apart?”
Thanks to TechRig’s vision and foresight they have cleverly identified a desperately needed niche in top quality projection. Their latest acquisition being Global Technology Company, Barco’s HDF-W26 and HDQ-2K40, the brightest projectors in the world, designed for the rental and staging industry. The projectors have several applications and are widely used in all types of settings for a variety of scenarios. They ensure razor-sharp, ultra-bright images, guaranteeing an unequalled visual experience on every occasion.
These top of the range projectors have allowed TechRig to fill that niche and turn the industry as its known on its head.
They are the Holy Grail for creative and technical industry leaders who have for many years expressed their desire for such technology, enabling them to create a new communication landscape for their clients. This medium allows for a broad spectrum of applications including sought after 3D mapping and large-scale conference or product visualization.
“This is a focused targeted medium Notes Collyer. It offers the capability of projecting multi-media at an unprecedented size and quality. Having made the decision to invest in the two different size projectors the HDF-W26 being the smaller of the two giants, is a perfect fit for any large venue or event that requires extra brightness to show clear, crisp images in a luminous environment and the HDQ-2K40 the worlds brightest projector guaranteeing an unequalled event experience. Collyer says, “Our mandate is in sync with that of Barco we design and develop visualization solutions for a variety of markets. This specifically pertains to the direct communication/marketing and brand building sphere that we form an intricate part of.”
The new age of projection is a unique communication tool. It is non-traditional and will immediately capture the attention of the market. The beauty of this technology is that it’s in line with the current pop up marketing trends.
They can be applied for existing structures such as buildings, marquees or towers transforming them into direct marketing campaigns, product launches etc. “the projectors allow us to create a new brand landscape and communication method.” Says Collyer.
Applications:
The projectors are easily adaptable for indoor and outdoor use
Internal (Indoor)
- Large-scale Conferencing
- Blending
- 360 Mapping
- Exhibition Space
- Vehicle Mapping
- Product Mapping
External (Outdoor)
- 3D Building Mapping
- Product Placement
- Venue Transformation
TechRig – SA’s foremost Technical Solutions Agency delivers the highest level of expertise with professional technical equipment in a global arena. For further information visit www.techrig.com email: media@techrig.com tel: 011 399 5631
