About us
We are a passionate team of writers, designers and marketers who are dedicated to serving the meetings, incentives, conferences and exhibitions (MICE) industry in a few ways:
- Being a leading B2B publisher within this space
- Sharing up-to-date insights and news about business events and business tourism
- Providing a platform for industry experts and leading voices
- Simplifying the buying decisions of event professionals
Our total distribution footprint across both print and digital is 24 927. Daily, weekly, monthly.
This footprint is made up of The Planner Guru website, newsletters and social media; bespoke webinars; as well as our four ABC audited print titles, which are:
Our Magazines
Meetings
Meetings magazine represents the MICE and business tourism sectors, featuring the latest news, industry opinions, special reports, trends and how-to’s. It is published every second month.
The Meetings and Event Planner
The 2026 edition of The Meetings & Event Planner is here — your essential guide to smarter, more strategic event planning. This year’s edition goes beyond a traditional directory, offering a powerful blend of industry insights, best practice guidance, and a curated showcase of venues, destinations, service providers, and associations across South Africa and beyond. Designed to support planners, organisers, and decision-makers, it is a practical tool to help you create impactful, experience-driven events in an ever-evolving MICE landscape.
The Exhibition Planner
The Exhibition Planner shares best practice recommendations and tips on how to be a successful exhibitor. It is an annual supplement in Meetings magazine.
CareerSuccess
In this issue, we explore the evolving workplace through smarter office technology, automation, digital confidence, and modern office design. Our inspiring Cover Story features Harriet Millson, founder of MadagasCaT, sharing her remarkable journey from farm life to becoming one of Madagascar’s leading travel specialists. We also spotlight PAFSA and South Africa’s PA of the Year nomination process, recognising the strategic role administrative professionals play in shaping today’s business landscape.
The Incentive Planner
This special focus annual publication provides original content specific to its niche market, including expert interviews, best practice tips and case studies, as well as the latest research findings, industry trends and trending destinations.
Meetings
The Meetings and Event Planner
The Exhibition Planner
CareerSuccess
The Incentive Planner
Meetings magazine represents the MICE and business tourism sectors, featuring the latest news, industry opinions, special reports, trends and how-to’s. It is published every second month.
The 2026 edition of The Meetings & Event Planner is here — your essential guide to smarter, more strategic event planning. This year’s edition goes beyond a traditional directory, offering a powerful blend of industry insights, best practice guidance, and a curated showcase of venues, destinations, service providers, and associations across South Africa and beyond. Designed to support planners, organisers, and decision-makers, it is a practical tool to help you create impactful, experience-driven events in an ever-evolving MICE landscape.
The Exhibition Planner shares best practice recommendations and tips on how to be a successful exhibitor. It is an annual supplement in Meetings magazine.
In this issue, we explore the evolving workplace through smarter office technology, automation, digital confidence, and modern office design. Our inspiring Cover Story features Harriet Millson, founder of MadagasCaT, sharing her remarkable journey from farm life to becoming one of Madagascar’s leading travel specialists. We also spotlight PAFSA and South Africa’s PA of the Year nomination process, recognising the strategic role administrative professionals play in shaping today’s business landscape.
This special focus annual publication provides original content specific to its niche market, including expert interviews, best practice tips and case studies, as well as the latest research findings, industry trends and trending destinations.
In addition, we have created the annual Women in MICE Awards to celebrate and acknowledge the dynamic women who are helping to drive our industry forward, while assisting them with mentorship and professional development opportunities.
We are members of the following professional event industry associations: AAXO, AIPC, EGF, EXSA and SAACI. We also collaborate with the PCO Alliance.
About PAFSA – Your Professional Home
The Professional Association for Secretaries and Administrative Assistants (PAFSA) is the official home for South Africa’s administrative professionals. As a trusted and respected industry body, PAFSA exists to support, empower, and uplift those in the PA, executive assistant, administrative support, and office management fields. Our mission is to elevate the profession by recognising its critical role in today’s business landscape and by providing members with the tools and opportunities they need to thrive.
We live in an age of constant change. As digital transformation reshapes the workplace, so too has the role of the modern PA evolved – from being a behind-the-scenes support function to a central and strategic partner in the executive office. PAFSA understands these shifts and is here to champion the professional development, influence, and recognition that admin professionals rightfully deserve.
Becoming a member of PAFSA immediately elevates your professional status. It signals your commitment to excellence, lifelong learning, and ethical standards in the workplace. Through PAFSA, members gain access to thought leadership, motivational and skills-based content, and a growing network of peers who share their journey. From webinars to exclusive industry events, awards, newsletters, and professional resources, PAFSA offers ongoing value across multiple platforms.
We believe your professional association should truly know your profession – its challenges, its opportunities, and its future. That’s why PAFSA continually engages with both members and employers to shape a relevant, respected, and supportive community. Whether you’re in the public or private sector, corporate or SME, government or NGO, PAFSA is your voice and your advocate.
We respect your time, your expertise, and your contribution to the workplace – and we exist to ensure you are recognised as more than “just a PA.” You are a leader, a coordinator, a trusted advisor – and PAFSA is here to walk alongside you on your professional journey.
PAFSA is your profession’s home.
We speak your language.
We see your value.
And we’re here to help you grow.
Associations
In Collaboration
