It is noticeable that the majority of the MICE Spend sector – which is the corporate market – has indeed cut-back on MICE Spend. In a snap survey undertaken within the last four weeks – MICE venues are finding their traditional booking clients are sluggish in their spending patterns in comparison to the previous two years.
Commented one prominent MICE venue manager: ‘We are all aware that the South African economy is not good at this time and unless there is a last minute rush – it is likely the second half of this year’s season will be bleak on our bottom-line – which is traditionally most buoyant’.
This is not the same within the national association market – which is witnessing the usual annual conferences as well as various high-powered wrap-up sessions. Although numbers are not as high as in 2013 – best attendances are for venues within easy reach and good access.
‘Long distances and peak-hour clogged highways are definitely proving a significant turn-off for our members plus the fee structure must be effective bang-for-their-buck. This is not always easy when negotiating with some venues’ mentioned one prominent association CEO.
It all points to a tightening of belts – more effective sales techniques and greater added value to entice the end-user/buyer. The ride is a rocky one but the real smart ones will succeed.
It is noticeable that the majority of the MICE Spend sector – which is the corporate market – has indeed cut-back on MICE Spend. In a snap survey undertaken within the last four weeks – MICE venues are finding their traditional booking clients are sluggish in their spending patterns in comparison to the previous two years.
Commented one prominent MICE venue manager: ‘We are all aware that the South African economy is not good at this time and unless there is a last minute rush – it is likely the second half of this year’s season will be bleak on our bottom-line – which is traditionally most buoyant’.
This is not the same within the national association market – which is witnessing the usual annual conferences as well as various high-powered wrap-up sessions. Although numbers are not as high as in 2013 – best attendances are for venues within easy reach and good access.
‘Long distances and peak-hour clogged highways are definitely proving a significant turn-off for our members plus the fee structure must be effective bang-for-their-buck. This is not always easy when negotiating with some venues’ mentioned one prominent association CEO.
It all points to a tightening of belts – more effective sales techniques and greater added value to entice the end-user/buyer. The ride is a rocky one but the real smart ones will succeed. /ends
