Shanna Jacobsen | The Planner - Part 11
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Shanna Jacobsen

Shanna Jacobsen is the Editor of Meetings magazine. She brings more than 17 years of B2B industry expertise and knowledge to her role. Prior to re-joining the team, Shanna spent a year as the Online Editor of Travel News. She has also acquired vast agency experience and developed content for a range of corporate clients, thought leaders and lifestyle brands.

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Drawing delegates to your stand

According to a study conducted by the Center for Exhibition Industry Research (CEIR), only around 16 – 20% of exhibition delegates will visit your stand of their own volition. This number obviously gets bigger with increased show turnout, however,...

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The Johannesburg Expo Centre is a seasoned industry player whose success is underpinned by its networks, people and forward-thinking approach. The Exhibition Planner talks to its CEO, Craig Newman, about how these move the venue and industry...