Martin HIller | Dec 30, 2015
If the mere thought of compiling an event brief that accurately conveys your brand’s needs has you breaking out in hives, worry not. Terry Sutherland has put together a list of the essential elements your event brief should contain. 1 A BACKGROUND...
Martin HIller | Dec 29, 2015
1 GET TO THE POINT Customers know what they want and often don’t have much time to spend browsing stands. Provide a clear indication of what product or service you are offering in order to optimise stand efficacy. You can do this by making...
Martin HIller | Dec 29, 2015
Promotional products such as stress balls and branded pens are easily discarded and forgotten. Make your exhibition stand extraordinary by handing out innovative and useful giveaways. Exhibition stands and everything they entail are constantly...
Martin HIller | Dec 29, 2015
Terry Sutherland shares the invitation wording secrets every corporate event planner should know. No matter what type of corporate event you’re tasked with planning, one thing they all have in common is their reliance on the right invitation...
Martin HIller | Dec 29, 2015
For Karmen Vladar, the success of an event lies in ensuring that attendees are actively engaged before, during and after the event. The more intellectually and emotionally invested your audience becomes, the more likely it is that they’ll enjoy...
