Do event organisers understand attendees’ needs, wants and desires? Liz Lathan, CMP, CMO, and a co-founder of Haute Companies, took it upon herself to identify attendees’ pet peeves to create The Attendee Bill of Rights: A Guide to...
The business of parenting
Raising kids is a big deal! theplanner.guru speaks to the BabyYumYum.co.za team to learn more. What started out as a blog intended to empower parents who were coming to grips with the numerous challenges presented by their newfound parenthood has...
Ethiopian Airlines mulls deeper commercial ties with India
Ethiopian Airlines, voted Africa’s top airline by both Business Traveller and Skytrax Awards, is considering a commercial venture with several Indian based operations. One of Africa’s top carriers, Ethiopian Airlines,...
ASATA launches second 21st century travel agent study
In a bid to better understand the value and role played by travel agents within the travel sector, ASATA has released the second edition of its 21st Century Travel Agent Study. The Association of Southern African Travel Agents (ASATA) has released...
Why the value of micro events shouldn’t be ignored
theplanner.guru learns why micro events are an important strategy on the back of the Covid-19 pandemic. Events are an important driver in creating awareness around brands, people and initiatives. The reason for this is that they are designed around...